2017 Program of Dongguan Hongcheng heat printing machine Co., limited
Release Date:14/01/2017
Dongguan Hongcheng heat printing machine Co., limited in order to strengthen competition in the market, never compete on price, not to rely on price war. Segment user groups, as differentiated marketing and improving the quality of products and service after two terms. Occupy the market advantage.
(1) Setting up briefings, training meetings (Reporting to work plans and arrangements on work every morning, and responsibility to individuals. Sales and operational training Every Saturday afternoon, keep to all the year round. )
(2) Sales target segmentation, sales tasks into individual, quantitative to the Ministry to individuals, market segmentation to individuals.
(3) Service processes standardized, established systems of service processes and detailed customer profiles, special after a return visit and put in place.
(4) Routine forms, develop sales plans, visit customer schedule, monthly sales statistics, visit customer statistics, visit customers on the day and moving towards the table.
Completing the call back to a single (customer name, phone number, address, details of the communication and the results and pick the important customer follow up).
(5) Standardization of inspection, personnel of the Department to the Department every day's work inspection system, monitor and supervise the Department completed and progress made in the follow-up and other work.
(6) Sales targets and performance evaluation of the monthly sales index assessment, quarterly cash incentives approach to grading issue.
Internal management and team building
1. track competitors and market dynamics, enhance their competitiveness
For internal management, do: "Please came in, out of to" of approach, active absorb professional marketing personnel, strengthening itself team of construction, and please professionals on internal employees for professional training and the we of management and sales proposed new of program and recommends, and organization everyone active of out on around dealer field learning test, draw around dealer of sales method and the skills, to improve perfect we company all employees of capacity and the skills of expand, for local market opponents of situation, A real-time understanding of the opponent change adjustment measures in a timely manner.
2. Enhance team building
Company as a whole, only the full play to the initiative of each Member, in order to improve the company's cohesion and centripetal force.
So that companies can get a good development, years later, we will establish and improve a weekly Manager meetings, monthly business analysis system, sales management problems, everyone in the widely discussed at the meeting, both unity of thinking, and clear objectives. At the same time strengthen its management, we must rely on professional training, including training, by hiring professional management skills, staff training in order to improve the cohesion of the team and the spirit of professional quality, further enhancing the awareness of staff and philosophy.
3.Marketing jobs
To increase the company's visibility, establish a good corporate image, we want to build a platform for mutual exchange and communication, in order to attract more customers to our company, to collect sales leads. 2017 new beginning 2017 Hongcheng heat printing machine co, Ltd is bound to be an extraordinary start, we hope that the new company, in the new year, unity and cooperation among all employees staffed, revolves around the company's strategic objectives, service management, sales and combine the two kinds of service and make sure the 2017 marketing plan successfully completed.
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